Question - 686

There is an age-old legend about this English town X. The rhyme in the first visual is one example of this legend. A famous writer used X as a nickname for another city in the magazine shown in the second visual. This nickname came to refer to the city itself in the early 20th century and even now, there are many shops in the city with this name. Shown in the third visual is one such famous one. X is also famous in another context. Identify X.

Aside: Sporadic updates shall be the norm for a while since things are a bit crazy at work.