Wednesday, April 15, 2009

Question - 230

Identify the person and the controversy connecting the other two visuals.

Answer: Li Ning, the Chinese gymnast who lit the Olympic torch in the 2008 Olympics. He runs a shoe company which is a huge rival of Adidas, the official sponsor of the games. This created an ambush marketing for his company much to Adidas' dismay. Vetti, Vijay and Rajesh got it. Well done.

3 comments:

Vetti said...

Li ning and his shoe company had an ambush campaign against Nike and Adidas during Beijing olympics

Vijay said...

Li Ning is the person who runs the Li Ning Company for Shoes and sports apparel in China. He was guilty of ambush marketing in 2008 Olympics for his brand when Adidas was the main sponsor.

rajesh said...

Li Ning, Li Ning company's logo and Adidas logo.

Controversy - ambush marketing campaign during the 2008 Olympics opening ceremony.